When Leadership Becomes the Crisis
Reputation crises come in many forms, but few are as challenging as when the source of the crisis is the company’s own leadership. When a high-profile executive or majority owner makes controversial statements, aligns with political extremes, or engages in erratic behavior, the fallout can be severe.
Political Activism vs. Brand Neutrality
How can companies navigate divisive political issues without alienating stakeholders? Businesses are increasingly caught in the crossfire of political activism, from employees pushing for corporate statements on social issues to customers boycotting brands for taking (or refusing to take) a stance. Striking the right balance is crucial.