Political Activism vs. Brand Neutrality
How can companies navigate divisive political issues without alienating stakeholders? Businesses are increasingly caught in the crossfire of political activism, from employees pushing for corporate statements on social issues to customers boycotting brands for taking (or refusing to take) a stance. Striking the right balance is crucial.
The Digital Disruption of Banking PR
The rise of social media and real-time digital communication has transformed the way banking institutions manage their public relations. Instant virality, heightened consumer expectations, and the rapid dissemination of financial news mean that banks must develop sophisticated PR strategies to navigate reputational risks.
This paper explores how banking PR has evolved in the digital era, integrating theoretical frameworks with real-world case studies to establish best practices in financial communication.