A World in Flux
In an era defined by geopolitical instability and ideological fragmentation, the ability of institutions and corporations to respond with clarity, courage, and consistency has never been more important. As the liberal international order wanes, replaced by transactional alliances and fragmented global blocs, communicators must navigate a world where power is less predictable—and silence more dangerous.
This short exploration uses the example of Prof. Dr. h.c. mult. Reinhold Würth, long-time Chairman of the Advisory Board of the Würth Group, to illustrate what responsible, value-driven communication can look like in practice. It also draws selectively on the thesis of Finnish President Alexander Stubb, who outlined the contours of this new world disorder in his 2024 lecture at BI Norwegian Business School.
When Location Determines Response Strategy
In an era of globalization, corporations operate in a complex media and regulatory landscape. A crisis in one region does not automatically translate into reputational damage globally. How should companies tailor their crisis response based on the nature of the controversy? The level of public attention and perceived impact—determined by distance and salience—shapes whether companies should use moral messaging, technical justifications, or fact-based crisis responses.
When Leadership Becomes the Crisis
Reputation crises come in many forms, but few are as challenging as when the source of the crisis is the company’s own leadership. When a high-profile executive or majority owner makes controversial statements, aligns with political extremes, or engages in erratic behavior, the fallout can be severe.
Navigating PR Crises in the Tech Industry
The technology sector, characterized by rapid innovation and global influence, is particularly susceptible to public relations crises. Recent events have underscored the critical need for robust crisis management strategies within tech companies.
From Condolences to Accountability
How Should Companies Respond When Systemic Failures Lead to Public Outrage? A major healthcare corporation recently found itself at the center of a shocking and tragic event—one that has ignited widespread debate about corporate responsibility, patient care, and systemic failures. What began as a crisis of operational inefficiencies has now escalated into a highly politicized public reckoning, putting immense pressure on leadership to respond appropriately. The company’s initial response followed the expected playbook. However, as public scrutiny intensified, it became clear that a mere expression of sympathy would not suffice. The company had to move beyond “thoughts and prayers” to meaningful accountability measures—without inadvertently legitimizing extreme actions taken in response to their failures.
Lessons from Illicit Arms Sales
The defense sector operates under intense scrutiny due to its involvement in arms manufacturing and global security. Companies in this industry face reputational risks from regulatory violations, ethical concerns, and international scrutiny over arms sales. This case study examines how a leading European defense manufacturer faced a crisis related to illegal arms sales and regulatory violations, exploring its crisis management strategies, stakeholder response, and long-term reputation recovery efforts.
Emerging PR Challenges in the Mining Sector
The mining industry has long faced scrutiny over its environmental impact, labor practices, and community relations. However, in recent years, regulatory shifts and ESG (Environmental, Social, and Governance) pressures have intensified, making crisis communication and reputation management more critical than ever. With investors, governments, and the public demanding increased transparency and accountability, mining firms must proactively address these emerging PR challenges to maintain credibility and operational stability.
Political Activism vs. Brand Neutrality
How can companies navigate divisive political issues without alienating stakeholders? Businesses are increasingly caught in the crossfire of political activism, from employees pushing for corporate statements on social issues to customers boycotting brands for taking (or refusing to take) a stance. Striking the right balance is crucial.
Running on Fumes
Corporate crises in the automotive industry can rapidly escalate, causing profound financial and reputational damage. Effective crisis communication and robust reputation management strategies are essential to navigating these challenges successfully. This anonymized case study examines the critical lessons learned from a major emissions scandal involving manipulated diesel engine emissions data, focusing primarily on crisis communication and reputation recovery.
Nigeria’s PR Industry in Transition
Nigeria’s public relations industry is undergoing significant transformation, driven by technological advancements, changing consumer behaviors, and evolving socio-political contexts. Strategic PR has become essential for reputation management, audience engagement, and sustained corporate success. This paper examines key trends shaping Nigeria’s PR landscape, emphasizing digital evolution, purpose-driven campaigns, crisis communication, and reputation management strategies.
Reputation Management After a Major Offshore Oil Spill
An offshore oil spill constitutes an existential threat to any energy corporation, given its profound environmental impact and cascading repercussions for corporate reputation. For publicly traded companies, such crises also pose significant risks to shareholder confidence, stock market performance, and regulatory scrutiny from financial institutions. Effective crisis management requires rapid action, transparent stakeholder communication, and authentic commitment to recovery and reform. This case study explores one of the largest offshore oil spills in recent history, examining strategic successes and failures in corporate reputation management following catastrophic environmental damage, public outrage, and intense regulatory scrutiny.