Reputation Under Siege

Handling Coordinated Disinformation and Fake Reviews

Fighting Back Against Smear Campaigns & Online Manipulation

Fake news isn’t just a political problem, businesses are facing organized disinformation attacks designed to damage credibility, drive away customers, and undermine trust. From AI-generated fake reviews to social media smear campaigns, these threats require proactive reputation defense strategies.

Best Practices for Protecting Corporate Reputation from Disinformation

1. Monitor & Detect Early

• Use AI-driven monitoring tools to flag suspicious review patterns, bot activity, and manipulated social media narratives.

• Pay attention to spikes in negative sentiment—often a sign of coordinated efforts.

2. Respond Strategically—But Avoid Amplifying False Claims

• Address real concerns but don’t engage in direct arguments with bad-faith actors.

• Issue fact-based corrections on owned channels (official website, press statements, LinkedIn) to control the narrative.

3. Take Legal & Platform Action Against Fake Content

• Work with platform moderators to flag fake reviews and misinformation campaigns for removal.

• If necessary, pursue legal avenues to hold bad actors accountable (e.g., defamation lawsuits, fraud reporting).

4. Strengthen Public Trust & Customer Loyalty

• In times of crisis, loyal customers are your best defense—build strong relationships before attacks happen.

• Encourage real customer reviews and brand advocacy to counteract fake narratives organically.

Disinformation is a growing reputational risk—companies must be proactive, strategic, and persistent in defending their brand. Ignoring misinformation won’t make it disappear—handling it with precision and credibility is the key to resilience.