
Best Practice & Key Takeaways: Crisis Longevity in the Digital Age
Best Practice & Key Takeaways from the combined quantitative and qualitative analyses of corporate crises examined in the paper “Crisis Longevity in the Digital Age”.

Reputation Under Siege
Fake news isn’t just a political problem, businesses are facing organized disinformation attacks designed to damage credibility, drive away customers, and undermine trust. From AI-generated fake reviews to social media smear campaigns, these threats require proactive reputation defense strategies.